Case Study: ‘Iron Mike’ the Personal Trainer
Can SEO really help your business? Can it really help you to start getting more traffic, more exposure and more customers?
This is something we get asked a lot by new clients and of course our answer is always YES. Otherwise, we wouldn’t be in this business!
We’ve helped countless businesses, entrepreneurs and websites to gain massive exposure and change their fortunes and this is something we always like to share. Even if you don’t choose to go with our service, it’s important that you recognize the potential that SEO has to boost your profits and accelerate your business.
And one of the best examples we’ve worked with in recent memory was a personal trainer…
Meet ‘Iron Mike’
So I can’t tell you this guy’s name for the sake of confidentiality but let’s call him ‘Iron Mike’.
Mike is a personal trainer who works in London, England and his job is to help people get into great shape. After a disagreement with the management, he had recently left his job working for Virgin Active when he came to us and wanted to strike out on his own.
He had a few clients that he had managed to carry over from his old job and had the foresight to create a rudimentary website. But he wasn’t gaining any traction, wasn’t increasing his clientele and wasn’t getting paid enough by the clients he did have.
He came to us and asked for help and this is what happened…
How We Helped Iron Mike
The first thing we did for Mike was to help him improve his site slightly. We gave him some pointers and ensured that he would be ready for the influx of traffic that he was going to receive.
We discussed Mike’s budget, his goals and the way he wanted to work.
And we decided that the best way to go ahead was by setting him up some social media accounts, writing some guest posts for local SEO blogs, optimizing his on-page SEO and adding a blog to his site.
Oh and we decided to rank for the phrases ‘Personal Trainer Ealing’, ‘Personal Trainer Acton’, ‘Personal Trainer Westfield’, ‘Personal Trainer London’. Pretty straightforward stuff – these are all areas that are near him and the keyphrases were getting a lot of traffic without too much competition. The ‘London’ keyphrase was something of a catch-all but his ‘.co.uk’ domain gave him a bit of a leg-up in that department.
We got him to add the guys he was already training to his social media and to encourage them to do a bit of spreading the word for him. This kind of ‘face-to-face’ time with clients is an invaluable tool and can be used to great effect.
Meanwhile, we set about adding his site to business listings in the area, building links from relevant fitness sites in the UK and developing content for his site…
So what happened to old Mike you ask?
Well he actually started getting a lot more clients even before Google had a chance to react to the work we had been doing.
The social media accounts we’d set up for him, the blog and the mailing list were all enough to help him establish himself as an authority on fitness and to build him a bit of a following and to help him get some new clients.
But then with some help from us, his site started to climb the ranks for his search terms. This was when things just went crazy for Mike – and it’s why we advised him to make sure he was ready for the influx before we went ahead.
In no time at all, Mike was being inundated with new clients: sometimes he was getting 20-50 emails a day!
Of course he couldn’t take on that many clients but this meant he was able to increase his rates significantly. Plus, he even has a ‘waiting list’ now to ensure he has new clients to fall back on when his current ones leave him. He charges enough that he only works 3 days a week!
Mike is currently in the process of setting up his own YouTube channel with the free time he has on his hands. Stay tuned and watch this space for the next big fitness sensation!