Case Study: Galaxy EPOS
Here at serpable we like to share stories of the success we’ve had with previous clients. We feel it helps our visitors to better understand precisely what it is we do and how SEO can work for them.
And to be honest, we also just love bragging about how much we’ve helped so many small businesses!
Today we’re focussing on a company that we’ll call ‘Galaxy EPOS’. That’s not the real name of course (most clients prefer us not to mention them by name) but it has a nice ring to it…
What is Galaxy EPOS? So what’s Galaxy EPOS? Nothing! I just told you – I made it up…
Just messin’. The real company behind Galaxy EPOS is indeed an EPOS business. EPOS for those that don’t know, stands for ‘Electronic Point Of Sale’. That in turn means that this was a company that sold essentially the electronic software component for a till machine. And it’s a pretty awesome product they have too with lots of modern innovations like tablet and ecommerce support. So a store can sell something in person and sell something online and the software would automatically update the inventory. It supported Apple Pay, you name it, it was good.
The problem was that this was a very small company that had until now been trying to handle its own SEO and online marketing. And it hadn’t been going all that well. Fortunately, the company had the self-awareness to realize this and to get in touch with us for a bit of help.
Here’s what happened…
When the company first got in touch with us, it had some serious problems.
For starters, the website didn’t actually say anything about what the company did! It wasn’t optimized for any search term other than ‘EPOS’ (which is way too competitive for a small business) and the only other form of marketing they had was a Facebook page where they occasionally said things like ‘Galaxy EPOS is the best EPOS solution!’. Not exactly engaging…
There was a very slim chance anyone was going to find this site and if they did, they would just get confused by lots of ‘business’ words like ‘Success!’ and ‘Synergy!’ and leave. What’s more, the site wasn’t even responsive which means that Google would have penalized them heavily in mobile search.
And unfortunately, Galaxy EPOS only had a very small budget to spend on SEO. Good thing they found us then!
How We Helped Galaxy EPOS
We always work with all our clients to ensure we match their budget and their goals. In this case, we decided the most cost effective use of our time was to focus initially on on-page optimization. We made the site mobile friendly and found them some keyphrases that they actually had a chance of ranking for. We briefly tested these with a PPC campaign too to ensure that they would work for them.
What’s more, we made sure that the site was user friendly and descriptive. We recommended a video on the homepage that would explain exactly what an EPOS was and what types of businesses should be bothered.
With the remaining budget, we focussed on link building. We added to their site to plenty of local business directories, to Google My Business and more. And finally, we wrote them a few blog posts to submit to their site.
We also just cleaned up a few things for them and gave them some advice and consultation. Their social media is a lot better now and they know how to schedule posts so they aren’t spending all day thinking of witty Tweets and other things they can add. We also set them up with some Google analytics so they could start tracking their efforts.
And what do you know? Within no time they were on the first page of Google for a fairly popular search term. This was just enough to help them find some new clients and in a few months, they’ve managed to accrue a little bit more profit.
Guess what? They’re back with us and this time they have a little more to spend. This time we’re going to help them really make a splash!